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NEWEST BLOGS
Best of 2009
Written by Akshar   
Sunday, 03 January 2010 00:00
In 2009, for me and for my clients the hot e-mail marketing topics were uniqueness, personalization and deliverability.

And 2010 will be about relevancy (as I foresee).

----------------

Ok.

Here are few best email campaigns of 2009:

http://www.centronicssupport.com/mapleleaftravels/april2009/index.html
An introductory email for Travel & Living client.

http://www.spanseating.com/em/april2009/3/index.html
A unique referral month program was launched for a premium seating company.

http://www.spanseating.com/em/november2009/2/index.html
Span Seating's new brand identity was unveiled.

http://www.ascreations.in/em/november2009/1/index.html
My gadgets client announced the availability of Suunto Core's EXTREME RED edition.

fyi_ Suunto Core has the best features of top-selling Suunto predecessors and then advancing upon their legacy with innovative environmental monitoring functions that any outdoor adventurer finds invaluable. The Suunto Core is the culmination of years of testing, research, user feedback from the field, and technological advancements in the Suunto laboratory. Plus, the Suunto Core has a truly excellent style, demonstrating your eye for form and function.

http://www.spanfloors.com/em/january2009/custom_floors.html
My first retainer client Span Floors (No.1 Designer Wooden Flooring company in India) annonuced the arrival of Custom Flooring Concepts -- MUST SEEEEE

http://www.spanfloors.com/em/april2009/sale09/index.html
Yet another SALE campaign. It's different... see yourself

http://www.centronicssupport.com/arb/em/december2009/1/index.html
Added new retainer client (bearing manufacturer) in my folio - did an even invitation email campaign to begin with...

http://www.ascreations.in/em/may2009/index.html
Mega Suunto Sale was announced.

(This campaign did very well)

http://www.pramodassociates.com/em/december2009/1/index.html
New Year eCard for a real estate client.
They are doing excellent jobs - click here to see their work.

http://www.centronicssupport.com/dubs/em/september2009/1/index.htm
http://www.centronicssupport.com/dubs/em/august2009/2/index.htm
Both of campaigns were done for a nationally known fashion photographer.
He is a real perfectionist...you can visit his new website at studiodubs.com.

The list of all best email campaigns is long to be mentioned here.
You can email or call me to see more works :)

That's all for this post.

Wishing you peaceful & properous 2010.

Cheers,

Akshar

 
TYPES of website.
Written by Akshar   
Monday, 02 November 2009 00:00
The year was 2000.

I was in my final of year my graduation when I first created website. A website about myself and my family. It was real pro website. Since then I have developed a decent number of profitable & usable websites (these days I am focusing on website marketing more than website development).

It's fascinating to see how websites have evolved over the years, from the early days of a 3-page website (containing about us, services and contact us pages) to the super-interactive websites (like facebook.com).

At the same time it is hard to believe, even today many website developer and their client do not fully understand the type (or category) of website will work for them. They think website A == website B == website C or type X == type Y == type Z.

Unfortunately - it is not the case. The website which will work for you or for your business will (/has to) be different.

Seeing lot of confusion or unclarity about this subject, I am sharing little knowledge with which my clients have benefited:

All world's website can be put 4 main categories:

  • Content webiste (your blog, your personal pages, your company's website etc. falls in this category)
  • Community website (forum, groups, networking sites like Facebook, Orkut, Ning, Yahoo Groups are perfect examples for community website)
  • eCommerce site (amazon, ebay etc. comes in this category)
  • Search engines (like Bing, Yahoo, Google, Ask etc. are leading search engines)

I hope this will help when you design or re-design your website.

And don't get in trap of categorizing websites in this Basic website, Dynamic website, Flash website categories... You will again land up on wrong wal...

Stephen Covey once said, "Be sure that, as you scramble up the ladder of success, it is leaning against the right building."

So you also be sure that, as you develop your website, it falls in right category and right technologies are used :)

Cheers!

Akshar

P.S.: Always consult professionals/ experts. Every rupees spent on them will be worthwhile...

 
Here's wishing you a sparklingly success and a very Happy Diwali.
Written by Akshar   
Friday, 16 October 2009 00:00

Hpy Dwli

...and read an inspiring message on Diwali by Sadhgru:

The evil need not necessarily come in the form of demons. Desperation, depression and frustration can cause much more damage to one's life than the demons that you have not seen.

Diwali is a reminder to slay all that is negative to our life. Especially in today's global economic situation, on this festival of lights, let your inner light remain on.

How we go through tough times determines what we are made of. If only you can go through difficult times with an inner grace, you could see that every situation we face is an opportunity to enhance our lives.

Source: http://ishayoga.wordpress.com/tag/sadhguru/page/2/

 
I'm off for Solan for 5 days trekking with my friends.
Written by Akshar   
Sunday, 27 September 2009 00:00
Why?

Because last quarter was filled with loads of projects and work and work -- so I needed a reward for myself.


Also because next quarter is going to be more hectic than last quarter -- so I needed to refresh myself.

...that's why.


And why Solan?

Because --> Solan is one of those pretty stations which lie on the Kalka-Shimla track and is a very quiet place with some great picnic spots like Karol Tibba and Meteol Tibba (a place one can enjoy and can reflect upon).

That's why...


I am back on Friday night and have a pre-scheduled session on Saturday morning :)

Will try to send some igniting ideas for all of you (if I get my hands on to internet -- which I am sure I will find :)


Love,


Akshar


P.S.: If you get some time do visit my latest website work and latest email campaign.

P.P.S.: My next web project is also coming soon -- stay tuned!

 

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Our services includes email marketing, online advertising & promotion for small businesses. We also specialize in interactive, content-managed sites that provide high return on investment and value.

 


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